Custom AI for mid-market businesses

AI built for the wayyou actually work.

We build Watchtower for your business. It reads from the systems you already run, puts AI to work on your operational data, and hands your team the signals, digests, and decisions they act on. Healthcare, financial services, professional services, real estate, hospitality, legal, construction, manufacturing. First useful output in 90 days.

Live platform prototype · click any module

Live platform prototype. Tab between industries. Click any module to drill in.

Built for mid-market operators

Healthcare practices, RIAs, consulting firms, multifamily operators, hospitality groups, law firms, construction firms, and contract manufacturers across Florida, Georgia, Nevada, and Texas.

01 · What Watchtower does

Watchtower is the AIsystem underneath.

Watchtower is the orchestration platform underneath your business. It does three things, every day, in your environment, against your data.

STEP ONE

Reads your existing stack.

No rip and replace. Watchtower pulls from the systems your team already uses, through supported APIs, with proper identity and access controls.

  • ·EMR, practice management, billing
  • ·PSA, document management, matter systems
  • ·PMS, POS, reservation, review platforms
  • ·Project, accounting, safety, compliance
  • ·Microsoft 365, Azure, Google Workspace
STEP TWO

Runs the intelligence layer.

AI pipelines tuned to your operation, scrubbing sensitive content before any model call, logging every interaction for your compliance posture.

  • ·Scores every call and conversation for quality
  • ·Triages incoming tickets and intake, then routes them
  • ·Flags documentation that has drifted from your standard
  • ·Spots patterns across your operation you would otherwise miss
  • ·Pulls opportunity and risk signals out of the daily noise
STEP THREE

Delivers signals to your team.

Weekly digests to leadership. Real-time alerts when patterns demand attention. Routing recommendations to the people doing the work. Always recommendation, never command.

  • ·A weekly operational digest your leadership actually reads
  • ·Pattern flags that arrive with a proposed next step
  • ·Dispatch and triage suggestions in real time
  • ·Drift alerts that reach you before an auditor does
  • ·A per-pipeline spend report your CFO can trust
02 · Four constants

What stays the samein every build.

Whatever pattern you choose and whichever industry you're in, four things stay the same in every Watchtower we build.

01

Your data stays safe.

Every pipeline includes a scrubbing layer that strips credentials, regulated identifiers, and other sensitive content before any model call. We use AI providers we have signed proper data agreements with, including business associate agreements for healthcare. The audit log captures every interaction. The data flow diagram is reviewable by your compliance officer before any pipeline ships.

02

Your humans stay in charge.

Every decision Watchtower produces is a recommendation, not a command. A human on your team accepts, modifies, or rejects it. The override history feeds back into the system so it improves in your environment over time. This is not a philosophical preference. It is how we build, because we have seen what happens when AI runs unsupervised.

03

Your spend stays predictable.

Every AI call is logged with a pipeline name, a token count, a dollar amount, and a result. Daily spend caps prevent runaway invoices. Anomaly alerts fire when usage deviates from the baseline. Your CFO sees a weekly spend summary so AI never becomes a surprise line item on your operations budget.

04

Your existing stack stays in place.

Watchtower lives inside your Microsoft 365 tenant, your Azure subscription, or your equivalent environment. It uses your existing identity provider, your existing security controls, your existing compliance posture. No parallel system for your IT team to maintain. No rip and replace. No migration before any value gets delivered.

03 · Built for what you do

Built for whatyou actually do.

Watchtower's core architecture stays the same. The pipelines, the integrations, and the signal definitions are tuned to the way your industry actually operates.

VERTICAL · 01

Healthcare

For specialty practices and multi-location medical groups. Watchtower elevates your front desk, catches documentation drift before an auditor does, and surfaces operational patterns your administrator would otherwise see only in retrospect.

  • Triages patient calls with their EMR history already on screen
  • Catches when one location drifts from your clinical SOPs
  • Scores every front-desk call so coaching stops being a guess
  • Flags prior-auth patterns and warns you when a payer changes the rules
Read the healthcare walkthrough
VERTICAL · 02

Legal

For mid-size firms juggling privilege, confidentiality, and shadow AI use by associates. Watchtower gives your team a sanctioned path that is better than the consumer tools they're using now, while preserving the client trust your firm has spent years building.

  • Triages new matter intake and runs the conflict check in one step
  • Speeds up document work without exposing privileged material
  • Surfaces the issues that keep recurring across your matters
  • A defensible audit trail behind every AI interaction
Read the legal walkthrough
VERTICAL · 03

Hospitality

For boutique hotel groups, restaurant operators, and multi-property hospitality. Watchtower watches Saturday night differently than Tuesday morning, catches guest experience signals while the guest is still on property, and respects PCI scope.

  • Watches Saturday night differently than Tuesday morning
  • Catches guest signals across PMS and POS while the guest is still on property
  • Connects the patterns that show up across every property you run
  • Turns event and group sales quotes around faster
Read the hospitality walkthrough
VERTICAL · 04

Construction

For construction firms running multiple active projects with field service complexity. Watchtower routes the right tech to the right site, detects compliance drift on safety and documentation, and surfaces the patterns that turn into change orders if nobody catches them in time.

  • Sends the right crew to the right site across every active project
  • Catches safety and compliance drift before an inspector does
  • Spots the risk patterns that turn into change orders if nobody catches them
  • Operational records that hold up to an insurer or an auditor
Read the construction walkthrough
VERTICAL · 05

Financial Services

For RIAs, multi-advisor wealth firms, and boutique advisory practices running $500M to $2B in assets across multiple offices. Watchtower surfaces compliance drift, householding mismatches, and trade-surveillance signals while keeping every client interaction inside your custodian-of-record audit trail.

  • Catches when your practice drifts from your filed ADV, before an examiner does
  • Reconciles household asset maps across custodians so AUM never reports two numbers
  • Flags trade-surveillance and best-execution exceptions as they happen
  • An audit log built to the SEC books-and-records standard
Read the financial services walkthrough
VERTICAL · 06

Professional Services

For boutique consulting shops, agencies, and knowledge-worker firms running 30 to 100 billable practitioners. Watchtower tracks engagement health in real time, catches scope creep before it hits realization, and keeps practice knowledge from drifting into the team's chat tool of the week.

  • Warns you about scope creep before it eats your margin
  • Tracks utilization and shows you where to rebalance capacity
  • Drafts proposals tuned to the deals your firm actually wins
  • A confidentiality-grade audit trail on every client touchpoint
Read the professional services walkthrough
VERTICAL · 07

Real Estate

For mid-market multifamily owner-operators running 8 to 25 communities. Watchtower routes maintenance, scores renewal risk, watches collections drift, and catches the fair-housing language slips your front office would not notice until an inspector did.

  • Routes maintenance across the portfolio to the right tech
  • Scores renewal risk and recommends the rent bump unit by unit
  • Catches collections drift before delinquency becomes a trend
  • Flags fair-housing language slips on every leasing call
Read the real estate walkthrough
VERTICAL · 08

Manufacturing

For mid-market contract manufacturers and precision shops running $30M to $150M in revenue across multiple plants. Watchtower watches the floor in real time, catches quality drift before a customer recall hits, and surfaces supplier and program-pipeline signals before they cost you a customer scorecard.

  • A live OEE pulse across every plant and cell
  • Routes quality issues the moment SPC goes out of control or an FAI fails
  • Catches supplier drift on lot quality and on-time delivery
  • An ISO 9001 and IATF 16949 audit trail behind every AI decision
Read the manufacturing walkthrough
04 · How we build

First useful outputin ninety days.

Custom AI does not have to mean an eighteen-month enterprise wait. Phase one delivers useful output in ninety days. The work is structured so you see the value before you commit to the next phase.

PHASE ONE
Days 1 – 30
Discovery

Earn the architecture.

We sit with your leadership and your front-line operators. We watch the work happen. We map the systems your team uses, the data trails they leave, and the friction your team has stopped complaining about because they have learned to work around it. We deliver a written architecture, a phased scope, and a fixed-price quote for phase two.

PHASE TWO
Days 31 – 60
Foundation

Build the governance first.

Watchtower deploys into your environment. The integrations get wired through supported APIs. The scrubber, the audit log, the per-pipeline cost tracking, and the user permissions all stand up before a single AI call hits production. The foundation that will support every pipeline gets built first because it is the only sequencing that produces a system you can defend.

PHASE THREE
Days 61 – 90
First value

Working AI in production.

The first pipeline runs against historical data, tunes against your team's calibration, and then turns on for current data. The first weekly digest goes out the door inside the third month. By day ninety you are getting useful output, the system is running, and you have a clear backlog of phase three pipelines we can add over the following quarters.

05 · Three patterns

Three ways clientsadopt this.

Different businesses come to us with different starting points. We will recommend the pattern that fits. Most clients move between them over time.

PATTERN · 01

The custom build.

For specific problems no off-the-shelf product solves well.

We build from your requirements, using Watchtower as a reference architecture rather than a starting codebase. The deepest engagement, the most differentiated outcome, the longest path to first production deployment.

Timeline4 – 6 months
PATTERN · 02

Consulting plus build.

For teams still defining what AI should do for the business.

We spend the first phase on diagnosis and prioritization, then move to a smaller, more targeted build. The right pattern when your team needs a thinking partner before a builder. The most common entry point for clients new to custom AI.

Timeline90 days to scope
PATTERN · 03

Watchtower as a platform.

For operators who want first value faster than a from-scratch build.

We deploy a configured Watchtower instance into your tenant, integrate with your existing tools, and tune it for your industry and workflow. The first useful output can ship inside 90 days. Customization happens at the configuration layer.

Timeline90 days to value
06 · Built for ourselves first

Built for ourselvesfirst.

Watchtower has been running in production for years. Inside a real service operation, against real customer calls, real tickets, and real money at stake. The mistakes are no longer hypothetical to us. The pipelines have been stress-tested against our own data first.

Every Watchtower we build for clients inherits that discipline. The governance came first because that is how we learned it works. The override mechanics are real because we have watched them improve our own pipelines over months. The spend tracking is rigorous because we have lived through the first month invoice surprise that ambushes most teams.

Other technology partners will sell you the idea of AI. We can show you the system we have run for ourselves, the dashboards we look at every week, and the override logs we review every Monday. The proof exists.

We built it for ourselves first. We use it every day. The discipline behind it is the same discipline that comes with us into every client engagement we take.

Eric Rivera · CEO · Ereos
Original Watchtower · in production
Years in production3+ yrs
Active pipelines12
Tickets processed daily847
Avg call quality score94.2
AI spend variance±6%
07 · Field guide

Insights fromthe work.

Plain-spoken articles from our team on what custom AI actually looks like inside a mid-market business. No fluff, no slide decks, no buzzwords. Read the ones that match what you are trying to solve.

Tell us wherethe friction is.

The first conversation does not have to be a commitment. Tell us where the friction is. Sometimes the answer is yes, sometimes the answer is fix the data first. Either way you leave with a clear next step.

Schedule a discovery call
Bring your administrator, bring your operations leader, bring your CFO if it helps. We will walk through what a custom Watchtower would do inside your specific operation.